Hospitality & Tourism  October 26, 2023

Estes expands the ‘glow’ for holiday season

ESTES PARK – The village at the gateway to Rocky Mountain National Park is expanding its holiday festivities substantially to lure more visitor dollars in what usually had been a quiet time of year.

“It’s really important for our businesses,” said Kara Franker, CEO of Visit Estes Park, the area’s marketing organization. “We see this as a tourism opportunity to market Estes Park as the ideal winter village, a little snow globe in the mountains – because that’s what it is.”

Other than the annual “Catch the Glow” parade on the Friday after Thanksgiving, “this historically hasn’t been a busy season, but…

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With BizWest since 2012 and in Colorado since 1979, Dallas worked at the Longmont Times-Call, Colorado Springs Gazette, Denver Post and Public News Service. A Missouri native and Mizzou School of Journalism grad, Dallas started as a sports writer and outdoor columnist at the St. Charles (Mo.) Banner-News, then went to the St. Louis Post-Dispatch before fleeing the heat and humidity for the Rockies. He especially loves covering our mountain communities.
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