Hospitality & Tourism  January 13, 2022

First Bite donates restaurant gift cards to families affected by Marshall Fire

BOULDER —  First Bite has launched Food is Love, a restaurant-gift-card campaign for families in the five Boulder Valley School Districts most directly affected by the Marshall Fire. 

First Bite will distribute bundles of gift cards valued at $50 to the five elementary schools with the most families affected: Coal Creek Elementary, Louisville Elementary, Monarch K-8, Fireside Elementary, and Superior Elementary. 

“Those impacted by the Marshall Fire will be dealing with their loss for months to come, and I wanted to create a way First Bite could facilitate long-term support for them,” Jessica Benjamin, owner of First Bite, said in a statement.

Gift cards will be purchased from the following First Bite Annual Partners:

Society Insurance will match the first $3,000 in donations. Two anonymous donors have committed to match an additional $3,500 in donations. Additional corporate matches can be made by contacting To track the current amount raised, visit
In addition to the Food is Love campaign, all sales during January of A Bite of Boulder will be donated to the Boulder County Wildfire Fund. The cookbook launched in November 2020 to support restaurants through the pandemic and has raised more than $82,000 for local restaurants.

Related Content