Energy drink entrepreneur sees family as key to success

BOULDER — Packed with sugar and caffeine, flavored like bubble gum or cotton candy, and sporting names like Monster and Rockstar, it’s easy to see why the energy beverage market is dominated by brands marketing to the teen and young adult demographic.

Moonlight Beverage Co., a Boulder-based startup helmed by Kristin Schroeder and husband Carl Schroeder, aims to put a more mature spin on the beverage category with its Wingman line of energy drinks.

If Red Bull markets itself as the drink that gives you wings and a jolt before skydiving into a…