Manufacturing  June 24, 2020

Crocs Broomfield HQ opens

Crocs’ Via Varra office space includes living walls with native plants, skylights, a full-service cafe and wayfinding technology to help workers find their way around the space. Courtesy Crocs.
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BROOMFIELD — Crocs Inc. (NASDAQ: CROX), the Niwot-born footwear brand, announced Wednesday the opening of its new headquarters in Broomfield.

The nearly 90,000-square-foot office space is home to about 375 employees, according to a Crocs news release. 

“Niwot was our home for more than 16 years, and the facility and the Niwot community played a big part in helping our company grow,” Crocs chief people officer Shannon Sisler said in the release. “With an increasingly competitive workforce, and a need to give our employees a ‘home for work’ feeling, our new workspace in the Atria campus in neighboring Broomfield will allow us to continue attracting and retaining the best talent in the industry.”

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The two-building Atria project was built by Etkin Johnson Real Estate Partners. 

Features of the new headquarters, which employees will begin moving into on a rolling basis that respects COVID-19 capacity limits, include living walls with native plants, skylights, a full-service cafe and wayfinding technology to help workers find their way around the space. Courtesy Crocs.

Crocs has leased the space for an initial term of 10 years, with two five-year renewal options.

Crocs signaled in early 2019 its intent to leave its 98,000-square-foot headquarters at 7477 E. Dry Creek Parkway in Niwot. 

Features of the new headquarters, which employees will begin moving into on a rolling basis that respects COVID-19 capacity limits, include living walls with native plants, skylights, a full-service cafe and wayfinding technology to help workers find their way around the space.

“Like so many other businesses, Crocs has felt the impact of the COVID-19 virus across our business. The onset of the virus actually delayed this opening for a few months after we closed our corporate office and retail stores around the country,” Sisler said in a statement. 

Crocs said the firm looks forward to ingratiating itself into the Broomfield community and has joined the Broomfield Chamber of Commerce. 

“The Broomfield Chamber is proud to welcome Crocs, a global footwear company, to the Broomfield area,” chamber president Sam Taylor said in a statement. “We look forward to working with it and providing the support needed as it desires to become an impactful part of the Broomfield community.”

BROOMFIELD — Crocs Inc. (NASDAQ: CROX), the Niwot-born footwear brand, announced Wednesday the opening of its new headquarters in Broomfield.

The nearly 90,000-square-foot office space is home to about 375 employees, according to a Crocs news release. 

“Niwot was our home for more than 16 years, and the facility and the Niwot community played a big part in helping our company grow,” Crocs chief people officer Shannon Sisler said in the release. “With an increasingly competitive workforce, and a need to give our employees a ‘home for work’ feeling, our new workspace in the Atria campus…

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Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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