M&A  May 7, 2020

Apttus to acquire Broomfield-based Conga for reported $715M

BROOMFIELD — Apttus Inc. has announced its intention to acquire Broomfield software company Conga to stake a larger claim with sales automation customers, particularly within  Salesforce Inc. (NYSE: CRM).

In a statement, Apttus, which is backed by private equity giant Thoma Bravo, would create a $400 million-revenue company. The two companies did not disclose the price of the deal, but Bloomberg cited an anonymous source saying the deal is worth $715 million.

The combined company will run under the Conga name, with Apttus CEO Frank Holland taking over the top job…

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