Include compassion in company values

We all know compassionate people, those who brighten the world by their very existence. You just know they’re making the world a better place.

Business doesn’t have that reputation. It’s about making products. Delivering services. Being profitable. Attacking competitors.

That’s a very functional feeling, even hard-edged. Especially when you’re talking about the numbers.

So what does it mean for a company to have a more compassionate approach? And does it matter?

As with people individually, it comes down to a choice. What difference does a person choose to make to his or her…