Crocs to make its move: New home, new strategy have bottom line implications

NIWOT and BROOMFIELD — Crocs Inc. (Nasdaq: CROX), the Colorado-based creator of foam-like clogs and casual footwear, is targeting March 2020 as the move-in date for its relocation from Niwot to Broomfield.  Along with the address change, the company is changing the mix of how it does business to keep it running in the footwear industry.

After more than a decade in Niwot, Crocs is moving from its 98,000-square-foot headquarters at 7477 East Dry Creek Parkway to ATRIA Broomfield, a newly constructed two-building office campus that totals 176,586 square feet. Crocs will fill the 88,293 …