Advertising, Marketing & PR  May 30, 2019

Mac Equipment inks naming rights deal for The Ranch indoor  

Mac Equipment is the new naming rights partner of The Ranch Event Complex’s indoor arena and livestock pavilions. From left: Chris Ashby, Ron McCrimmon, Chris McCrimmon, Clifton McCrimmon, John McCrimmon, Dana Drake. Courtesy The Ranch Event Complex.
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LOVELAND — Mac Equipment Inc., a power equipment sales and service firm with locations in Loveland and Longmont, has purchased the new naming rights for The Ranch Events Complex indoor arena and livestock pavilions.

Mac Equipment is the new naming rights partner of The Ranch Events Complex’s indoor arena and livestock pavilions. From left: Chris Ashby, Ron McCrimmon, Chris McCrimmon, Clifton McCrimmon, John McCrimmon, Dana Drake. Courtesy The Ranch Events Complex.

The facility is now called the Mac Equipment Inc. Indoor Arena & Livestock Pavilions, according to…

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Ken Amundson is managing editor of BizWest. He has lived in Loveland and reported on issues in the region since 1987. Prior to Colorado, he reported and edited for news organizations in Minnesota and Iowa. He's a parent of two and grandparent of four, all of whom make their homes on the Front Range. A news junkie at heart, he also enjoys competitive sports, especially the Rapids.
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