Entrepreneurs / Small Business  September 26, 2018

Full Partner launches $107,000 equity crowdfund campaign

BOULDER — Full Partner LLC, a Boulder-based Web-services company, has launched an equity crowdfunding raise to launch a new suite of offerings.

The company is looking to raise $107,000 in order to offer entry-level versions of the Web tools it already has for high-paying customers. The low-end, freemium service will bring a new platform of DIY-website building to new customers, CEO Scott Hickey told BizWest.

“We have a great tool for building websites, and many components in there are high-end,” he said. “We now want to bring our system to the low-end market so people can get nice, simple websites. We’ve built a comparable website builder tool that’s hooked into our same database. It gives the ability for someone to get a low-end, simple, easy tool to begin building their website without feeling like they’re stuck with a low-end product.”

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The service will also let users scale up to the most-sophisticated suite of offerings. Prices start with a free version, a $9 per month version and then going up to $49 per month with e-commerce or $89 per month to have all capabilities available.

To raise the funds, Hickey decided to have an equity crowdfund, using the platform Startengine to gather investors.

Hickey said he liked being able to have many investors with small investments (the average is about $1,000) rather than a few major investors.

Practically speaking, it allows him to get investment without having to give votes to the investors.

“When you work with investors who pay $25,000 or $50,000 or more, they naturally want to have votes or a position of influence in the company,” Hickey said. “They like to know they have some say to cover the risk. This technique is going for a large number of small investors, it spreads the risk to many people and has made it easier to get money so far.”

In addition to investors getting a return, Startengine also takes 6 percent. Startengine also handles things such as paperwork.

In about eight hours after launching the campaign, Full Partner had already raised the minimum necessary amount, $10,000. The campaign will go on for about 90 days and was filed on Sept. 21 with the U.S. Securities and Exchange Commission. As of publication, the company has raised a little more than $11,000 from five investors with 85 days to go. Hickey said the funds will go to supporting the infrastructure needed to roll out the new suite of offerings.

BOULDER — Full Partner LLC, a Boulder-based Web-services company, has launched an equity crowdfunding raise to launch a new suite of offerings.

The company is looking to raise $107,000 in order to offer entry-level versions of the Web tools it already has for high-paying customers. The low-end, freemium service will bring a new platform of DIY-website building to new customers, CEO Scott Hickey told BizWest.

“We have a great tool for building websites, and many components in there are high-end,” he said. “We now want to bring our system to the low-end market so people…

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