Do your customers send you holiday cards?

If your customers are happy, how would you know?

In today’s competitive world, it would seem that the best metric of success is happy customers.  Happy customers will buy your products and services, share their happiness by endorsing your company to their friends and family and financially support your business through investment crowdfunding.

Are your customers happy? What is happiness?  We are not talking about getting a rating of ‘satisfied’, ‘acceptable’, or ‘meets needs’ on a survey form.  We are talking about someone who is overjoyed and thankful that your company exists.