Outdoor Industry  September 15, 2017

Badfish returns to Colorado

Colorado’s original stand-up paddle board company — Badfish SUP — is returning to its roots in Salida, according to a report in Friday’s Denver Post.

Badfish will not renew its partnership with California’s Boardworks Surf. It will move all operations to its original home in Salida and the Arkansas River, the report indicated.

The company’s owners say that returning to Salida will allow the company to react more quickly to the market and build better relationships with retailers.

The company is credited with being among those who created the sport of stand-up paddleboarding. It will focus on inflatable boards that are easier to ship.

 

Colorado’s original stand-up paddle board company — Badfish SUP — is returning to its roots in Salida, according to a report in Friday’s Denver Post.

Badfish will not renew its partnership with California’s Boardworks Surf. It will move all operations to its original home in Salida and the Arkansas River, the report indicated.

The company’s owners say that returning to Salida will allow the company to react more quickly to the market and build better relationships with retailers.

The company is credited with being among those who…

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