My Trail Co. opens flagship store on Pearl Street in Boulder

BOULDER — My Trail Co., Demetri ‘Coup’ Coupounas’ reincarnation of his former outdoor-gear company GoLite, has moved into 2,225 square feet of space at 1418 Pearl St.

My Trail makes outdoor clothing and equipment and sells it directly to customers.

Coupounas used crowdfunding to raise capital for the company that he and his wife, Kim, started in 2015.

“As a Boulder company, we…