Examples of Innovation

Advertising & Marketing

Tap Influence, Boulder

Tap Influence, co-founded by Holly Hamann and Rustin Banks, and led by chief executive Promise Phelon, has a software-as-a-service platform that helps marketers automate the process of finding key online influencers and connecting with them to create sponsored content featuring their brands.

In addition to making the connections and managing workflow, the software provides analytics to measure the value each piece of content created in terms of sales and leads.

Influencer marketing is a type of marketing that…