Gaiam completes sale of division to Sequential Brands; changes name to Gaia

LOUISVILLE — Gaiam Inc., a lifestyle company based in Louisville, on Tuesday completed the sale of its branded consumer product business to Sequential Brands Group Inc. (Nasdaq: SQBG) and its operating partner Fit For Life LLC for $167 million.

In connection with the closing, Gaiam will change its corporate name to Gaia Inc. and will continue to trade on the Nasdaq under its current ticker GAIA.

After the closing, Gaiam’s business will consist of the Gaia subscription service, formerly known as Gaiam TV. Gaia is a global streaming video service and online community delivering media to subscribers across the world. More than 90…