Retail  March 4, 2016

Sheels to be ‘Disneyland’ of sporting-goods stores

Entertainment will be hallmark of new Johnstown location

JOHNSTOWN — Colorado always has been considered an outdoorsy state, and thus has attracted some of the largest outdoor retailers in the nation.

Along with Sportsman’s Warehouse, Sports Authority and Dick’s Sporting Goods — and, farther south, Cabela’s, Gander Mountain and Bass Pro Shops — Northern Colorado soon have its first Scheels, a cross between a sporting-goods store and an entertainment destination.

It will be the “Disneyland of sporting-goods stores,” Scheels chairman Steve D. Scheel said at a recent groundbreaking for the store in Johnstown.

Scheels opened its first store in 1902 in Sabin, Minn.,…

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