Marketing trends (the important ones!) to watch for in 2016

Now that all the prognosticators have had their say about the upcoming year in marketing, we’ve picked the very most potent predictions to share with the readers of BizWest. Nothing lame. Nothing too futuristic, either. Just trends that are quite likely to happen and that might actually affect the way you promote your business.

Mobile

It’s happened. Searches on mobile devices outnumber those done on a desktop. The implications are huge. And Google is ON it. They favor websites that are mobile-friendly and load quickly. You can check the speed of your website using…