Natural foods CEOs debate return on organic certification

BOULDER — To certify (organic) or not to certify?

That seems to be a major question weighing on the minds of several business leaders in Boulder County’s natural and organic foods sector.

Make no mistake. The public’s demand for organic foods has increased in recent years. But along with that have come higher prices for local food brands as they try to source organic ingredients. That’s to comply with a certification that was already rigorous. And, while demand for organic food has increased, the industry still faces the misperception from some consumers that organic or non-GMO or gluten-free might be better for…