Silk urging Monday Night Football football fans: Go meatless

Here’s a promotion a true Boulderite could love.

Contending that fans can enjoy their pigskin without the pork, Silk has teamed up with some meaty men — New York Giants’ running back Rashad Jennings and guards Geoff Schwartz and Justin Pugh — to “sideline meat” with plant-based game-day recipes from celebrity chef Candice Kumai.

Broomfield-based WhiteWave Foods (Nasdaq: WWAV), makers of such products as Silk soymilk and almond milk, is challenging football fans to enjoy #MeatlessMondayNight recipes this fall, and enter for a chance to win a game-day room makeover at Silk.com/SidelineMeat.

Kumai said fans…