Advertising, Marketing & PR  April 2, 2015

Crocs hopes new ads kick its clogs back into style

NIWOT — Crocs Inc. hopes Americans will once again fall in love with its once-fashionable brand of brightly colored, form-fitting clogs.

The Niwot-based company (Nasdaq: CROX) is launching a new global marketing campaign, complete with its first television commercials in five years. Built around the theme “Find Your Fin,” the company is encouraging fans to send in photos of fun things they do while wearing the hole-punched footwear.

A falloff in U.S. sales led to job cuts and store closures in 2014, leading the new campaign to be greeted this week with snarky headlines such as “Return of the…

With BizWest since 2012 and in Colorado since 1979, Dallas worked at the Longmont Times-Call, Colorado Springs Gazette, Denver Post and Public News Service. A Missouri native and Mizzou School of Journalism grad, Dallas started as a sports writer and outdoor columnist at the St. Charles (Mo.) Banner-News, then went to the St. Louis Post-Dispatch before fleeing the heat and humidity for the Rockies. He especially loves covering our mountain communities.
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