May 30, 2014

Feel the World’s shoes born to run – to the top

BOULDER – Trying to figure out just how long Feel The World LLC can grow at its current stupendous rate may be as difficult as figuring out how far you can run in a pair of its Xero Shoes minimalist sandals.

“This was all basically a hobby until we hit the $200,000 mark,” said Steven Sashen, co-founder and chief executive. “Then we said, ‘We need to take this seriously.”

For the record, a company employee has about 10,000 miles on one pair of the as-close-to-you-as-it-can-get barefoot sandals, which come with a 5,000-mile guarantee.

Meanwhile the company has grown from $247,000 in revenue for…

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