Baby boomers fuel Boulder Creek’s revenue boom

LOUISVILLE – When it comes to building community, the leadership team of Louisville-based Boulder Creek Neighborhoods extends far beyond building high-quality, low-maintenance houses along the Front Range. For them, it starts at home.

“Living lifefully” is a term coined by Boulder Creek to describe a state of mind that embraces the quality of life in Colorado. With both Boulder Valley and Northern Colorado popping up on “Best Places to Live” lists in major publications, people are flocking to the area to retire or to raise their families while at the same time enjoying life to the fullest.

That’s hard to do when the snow needs shoveling, the lawn needs mowing and the leaves need raking. That’s where the shovel meets the driveway.

“We believe in lifefull living,” said Jessica Champlin, Boulder Creek’s director of marketing. “For homeowners in Boulder Creek homes, that means more time to do what they love – and that might mean hitting the hiking trails, enjoying time with friends and family or going to a soccer game. For us here in our offices and on our building sites, it means working hard to build beautifully crafted homes and then playing hard at what we’re passionate about outside the workplace.”

That may be mountain biking, piloting private planes or bowling. Bottom line: Boulder Creek Neighborhoods walks the walk. What’s good for the customer is even better for the team.

It seems that even though the townhouses and patio homes originally were targeted to baby boomers, young families are responding to the appeal of the low-maintenance lifestyle afforded by Boulder Creek communities as they juggle busy schedules that include dance class, track meets and parent-teacher conferences.

“That adds a lot of diversity to Boulder Creek neighborhoods,” Champlin said.

Founded in 2006 by brothers David and Michael Sinkey and business partners Steven Erickson and David Gregg, Boulder Creek has built 15 communities, with two more coming online this summer. In just two years, revenue has increased by more than 460 percent, from $8.3 million in 2011 to $46.5 million in 2013, ranking the company first in BizWest’s Mercury 100 list of fastest-growing companies in Boulder and Broomfield counties for companies reporting more than $2 million in annual revenue.

Champlin attributes Boulder Creek’s sustainability and rocketing growth to targeting a niche market that has been overlooked and underserved. Affluent baby boomers facing retirement are looking ahead to long, active and healthy lives. They’re not interested in maintaining their properties. They’ve been there, done that and tossed the sweaty grass-stained T-shirts.

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