Ayre hears ‘buzz’ from PonoMusic player

BOULDER – Ayre Acoustics Inc., an 18-person company that has been quietly doing business in Boulder since 1993, is enjoying its 15 minutes of fame generated this week by the launch of Neil Young’s PonoMusic digital music player.

But Ayre officials are hoping the real payoff in recognition with the general public comes when the Pono players start shipping in boxes that mention that the device is “powered by Ayre Acoustics.”

“I think it’s going to be a really nice thing long-term for us,” Brent Hefley, marketing manager of Ayre, said Wednesday.

Young, the music icon who founded Pono, introduced the player this…