Crocs goes high fashion with Furiani line

NIWOT – Crocs Inc. is going high-fashion as it prepares to launch the Furiani shoe collection for women in March.

The Furiani line is named after Stefano Furiani, a top shoe designer at Crocs Italy. The shoes will sell for $80 to $120 in a variety of designs and colors, said Sandra Aris, Crocs’ global design director. Crocs’ trademarked Croslite material is on the inside of each shoe, she said.

Thirty top retailers in the United States will carry the shoes, to start – part of the company’s marketing strategy, Aris said.

Women’s heels and flats made with shiny TPU (thermoplastic polyurethane) material…