Layoffs hit local online ad agency Trada

BOULDER – The online pay-per-click advertising agency Trada Inc. in Boulder appears to have laid off staff in a restructuring that was confirmed Tuesday by Niel Robertson, the company’s chief executive.

“We did some restructuring. We are profitable. We continue to provide awesome service to existing and new customers,” Robertson wrote in response to an emailed question about layoffs.

Robertson declined to share any details about how many people were let go from the Boulder-based online company. Trada does advertising campaigns for its customers on websites such as Google, Yahoo!, Bing and Facebook.

“We’re focused on the incredibly busy holiday season for our…