Putting on the perfect fundraising event

Just weeks after the 21st annual American Cancer Society’s Cattle Baron’s Ball in Eaton, Colo., Nancy Clarke is already starting to plan next year’s event.

As the American Cancer Society’s Great West Division senior specialist for distinguished events, Clarke will make phone calls to sponsors and donors to see what they enjoyed about the event. She’ll meet with the new event chair and begin organizing volunteers. With changes and improvements to keep the annual event that more than 1,000 people attend new and exciting, preparation takes place all year long.

“You’ve got to keep it fresh, ” Clarke said. “It’s a…