Can luxury on-demand and socially conscious retail co-exist?

Randi Zuckerberg, former marketing director for Facebook and founder of Zuckerberg Media, delivered the keynote speech at RECon, outlining what she thinks are the top 10 consumer trends retailers need to thinking about.

Most of the trends revolve around technology and its incorporation into consumerism. Zuckerberg, sister to Facebook founder Mark Zuckerberg, noted that today’s consumers want things instantaneously and aren’t afraid to pay a premium for the occasional luxury.

Here are 10 top consumer trends Zuckerberg identifies as being important to retailers:

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1. Luxury on-demand.

2. Mobile everything.

3. The “entre-ployee,” or employees who are encouraged to think like entrepreneurs, which creates more competition.

4. Use of data to “know” shoppers and what they want.

5. Fast, fun and easy retail experiences, such as amazon.com’s iPhone app.

6. Cars that have mobile phone functions.

7. “Gamification” of everything or adding a gaming aspect to every element of life.

8. Having a second online job.

9. Digital detoxing, getting away from, unplugging and putting down all of your technology.

10. Socially conscious retail, where companies use their businesses to improve the lives of those less fortunate, such as Toms Shoes, which donates shoes or glasses to a person in a third-world country for every product purchased.