The good news: Trust in business tracks upward

Where does your business rank on the trust meter? High? Low? Don’t know?

In 2013, trust between business and customers/clients is more important than ever. As much as we’d like to think trust is inherent and customers will just know that we can be trusted, the truth is we need to continually prove we are worthy of their trust.

Businesses doing just that are beginning to see their hard work pay off slowly but surely. In 2013, trust in business rose to 58 percent, up five points from the year before, according to the 2013 Edelman Trust Barometer.  

As Richard Edelman explains,…