Guggenheims donate $2.25 million to CU

BOULDER – The Thomas Stix Guggenheim family has donated $2.25 million to the Leeds School of Business at the University of Colorado-Boulder to establish a faculty position that will educate students on the core drivers of successful businesses.

Thomas Stix Guggenheim and his wife, Pedie, live in Cincinnati and Snowmass Village, and all four children attended CU-Boulder.

After graduating from CU-Boulder in 1950 with a degree in marketing, Guggenheim went on to lead two successful hosiery businesses.

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The classes offered will explore the factors that allow some firms to succeed while others fail.

“Our business experience has demonstrated there is as much, if not more, to learn from business failures as from successes,” Guggenheim said. “One main aspect of our endowed chair is to case-study this belief.”

The concept of business design is an emerging area of business education – exploring the interaction of factors such as strategy, product or service design, and entrepreneurial leadership to solve complex problems and drive economic innovation and successful business creation.

Guggenheim has supported the Center for Education on Social Responsibility, which integrates ethics education across the Leeds School curriculum to develop values-driven leaders, and a popular freshman-level course titled “Profiles in American Enterprise,” which invited top executives to discuss relevant business issues.

A global search has been launched to find a professor for the start of the fall semester in 2014.