March 9, 2012

How you can have your cookie and eat it, too

Last time around we were beginning a discussion about online privacy and protection and how browser cookies contributed to that conversation. If you remember, or are just joining the conversation, I discussed how cookies are essentially small text files that are passed from a website to a user’s computer and are basically used as a means of identifying the user’s computer, or more specifically the user’s browser to that website.

Cookies are advantageous to webmasters and marketers in that they can be used to show patterns in the user’s online behavior. Naturally, they would like to see the user get the…

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