February 24, 2012

Choreography in your marketing strategy

An elderly lady just walked into your shop, looking to buy some shoes. Her daughter is with her, and both have questions they’d like you to answer.

Who’s the customer?

As you’ve guessed, it’s not just the older woman. She may be the one making the final decision, but she’s looking for advice from her daughter. It doesn’t stop there. She’s also been talking to her friends and family, which is one reason why she’s even in your shop today. And perhaps she’s received some advice from her podiatrist.

All of these people are potentially helping you to sell your shoes. Or not.

This…

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