September 30, 2011

It’s all about niche marketing

Perhaps it was inevitable. The same registered sex offenders list that our friends at Neighborhood Red Alert have been exploiting to scare the unsuspecting into parting with their hard earned cash — and e-mail inbox sanity — has now become a leads list for a Denver-based company selling “home security” products.

Direct marketers, are you paying attention?

Perhaps it was inevitable. The same registered sex offenders list that our friends at Neighborhood Red Alert have been exploiting to scare the unsuspecting into parting with their hard earned cash — and e-mail inbox sanity — has now become a leads list for a Denver-based company selling “home security” products.

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Direct marketers, are you paying attention?

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