Milstones Icon: Steve Demos

WhiteWave Foods founder Steve Demos calls himself a hardcore vegetarian who loves tofu.

But you probably know the Boulder entrepreneur better as the one who masterminded the plot to convince many American consumers to switch from buying regular milk to Silk, which is now the No. 1 revenue-producing soymilk in the country.

These days, WhiteWave products are sold in more than 96 percent of the nation’s supermarkets, and Silk also is the best-selling organic product in the world.

Demos is modest about his influence on consumer habits and on the success of Silk and WhiteWave’s related products. He points to government policy changes…