June 20, 2011

Trada Inc. partners with Yahoo!, Bing

By

BOULDER –  Trada Inc., a fast-growing Boulder startup that focuses on pay-per-click marketing, announced last week it has formed a partnership with the Yahoo! and Microsoft Search Alliance to become a reseller of paid advertising on the Yahoo! Search and Microsoft Bing search engines.

The Search Alliance is a partnership between Microsoft and Yahoo! that combines elements of the companies’ search and advertising platforms and competes with Google.

Trada helps advertisers create campaigns by using teams of pay-per-click advertising experts to create keywords and advertising material.

The partnership will help Trada clients, who are primarily small- to medium-sized businesses, run better Internet advertising…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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