Let’s Sell Our Way Out of the Recession!
When 100,000 mortgages turned up bad in September 2008, U.S. Treasury Secretary Henry Paulson warned of the impending crisis on Wall Street. Liberal politicians quipped that the real bombs were about to drop on Main Street.
They were right. Some small and medium-sized business owners took heed. They and their managers found fresh ways to present, price, sell and service the very core of what they did best – and pared the rest. They paid special attention to pricing, noting variable costs, overhead costs and break-even price points.
Meet Mark. He was like a lot of other small business…
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