Cutting-edge class teaches interactive media

BOULDER – Despite being founded by advertising gurus, don’t call Boulder Digital Works an advertising program.

The joint venture between the University of Colorado at Boulder’s Journalism and Mass Communications, the Alliance for Technology, Learning and Society, or ATLAS Institute, and the College of Engineering and Applied Science departments is teaching the next wave of interactive media mavens.

“From the start we decided there was a need,´ said David Slayden, the program’s founder and executive director. “So we put this program together to address the need.”

Taught by some of the industry’s best, and most well-known, advertising, marketing, technology and visual arts gurus,…