BBB, universities work together_to foster the business of trust

Trust is more important to business and life in general than most people give it credit. All relationships created when doing business are based on some level of trust. In addition, trust is one of the key elements that create efficiencies in a society. The greater the trust the less we need regulators, litigation and various forms of insurance.

Within an organization it is similar. If workers trust management, unions aren’t needed. If management trusts employees, less bureaucracy is required. If customers trust the company and the company trusts the customers, fewer legal documents are needed for the transaction. Greater…