January 30, 2009

Who wants B-cycle more?

Apparently, Fort Collins does.

B-cycle is a collaboration between Humana; Trek Bicycle Corp. and Crispin Porter + Bogusky, an advertising and brand management firm headquartered in Miami, to bring about cultural change through an automated bike-sharing program. The program allows users to borrow bikes that reportedly don’t get flat tires, but will track your mileage and calories burned.

B-cycle is looking for a location to pilot the program. On the B-cycle Web site, viewers can vote for their city. So far, the top five cities who want B-cycle most are:
Fort…

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