Corporations find giving back is good business

In January, The Economist magazine stated “corporate social responsibility, once a do-gooding sideshow, is now seen as mainstream.”

The average business of today makes a practice of focusing on more than profits. Organizations are growing corporate philanthropy beyond just donating money. Companies want to track outcomes and know what impact their efforts and dollars are having in the community.

Statistics show that MBA graduates are willing to accept reduced salaries in order to work in organizations that provide time and resources to give back to the community, country and humanity. The payback from these volunteer activities is not measured in…