CP + B hired by Old Navy

BOULDER – Crispin Porter + Bogusky, an advertising firm with offices in Gunbarrel and Miami, has been hired by Old Navy to take over its marketing account.

Crispin Porter will partner with Old Navy’s in-house marketing team to develop seasonal campaigns “that bring the brand’s fun and value-driven aesthetic to life,” according to a statement released by Gap Inc. (NYSE: GPS), Old Navy’s parent company.

The first campaign influenced by this new partnership is expected to appear in March 2009.

Several media outlets reported the marketing account is worth $200 million, but representatives with Gap would not confirm the figure.

In July, Crispin Porter…