Green investment firm receives funding

BOULDER – A new Boulder-based investment advisory firm that focuses on eco-friendly companies has completed its initial round of funding.

Green Alpha Advisors LLC, an institutional investment adviser, received financial support from the Sierra Club and angel investors including David Jabusch. The amount of the round was not disclosed.

Green Alpha was founded in 2007 by Garvin Jabusch, Jeremy Deems and Maria Potapov who have a combined 18 years of experience as environmentally progressive public equity money managers. Previously, they were with Forward Management LLC and were the investment management team for the Sierra Club Mutual Funds and other environmentally progressive products.

Green Alpha is an SEC-registered green investment firm founded on the belief there is a considerable return to be earned from investing in companies that integrate environmental efficiency into their business models.

“A ‘business as usual’, fossil fuel-based economy will ultimately prove devastating to both the global ecology and market, so companies with environmentally sustainable operations have a tremendous financial opportunity,” Jabusch said. “We believe this is a sound economic theory and is one we share with the Sierra Club. We’re honored that they recognize Green Alpha’s ability to bring eco-efficient frontier portfolios to the institutional market.”

“We believe it is important to create programs for conservation, and to support the financing of it as well,´ said Orli Cotel of the Sierra Club, in a statement. “We have worked with Green Alpha’s founders before and have every confidence not only in their investment skills but also their knowledge of environmental issues.”

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