Private label spice company doesn’t skimp on quality

LAFAYETTE – Variety is the spice of life, but it can also be a key business strategy if it involves diversifying your product offerings.

Kerry Ostholthoff, president and founder of Tundalaya Inc., has realized this from the beginning of her spice business, and is expanding past her signature spice grinders to offer a line of all-natural meat rubs, mulling spices, teas, cocktail mixes and flavored sugars and salts.

The Lafayette-based company is going in two directions – toward expanding its base of private label spice buyers and marketing its own brand of cocktail mixes and flavored sugars.

Private label products are…