‘Buy local’ theme behind groups’ new campaign

BOULDER – Three Boulder institutions are joining forces to convince Boulder Valley businesses and residents it’s smart to spend their money locally.

The Boulder Going Local campaign, which launched March 15, is a collaboration between the Boulder Independent Business Alliance, Boulder County Farmers’ Market and Boulder Valley Relocalization.

It isn’t so much an organization as a way of life, explained Michael Brownlee, co-founder of Boulder Valley Relocalization, a group devoted to achieving community self-sufficiency in energy, food and economy.

“Boulder Going Local is not a membership organization; it’s a communitywide effort. One of the themes will be the ‘buy local first’ theme,…