April 30, 2004

Online tools assist you with Web site keyword analysis

I’ve been doing a lot of search engine work recently, helping clients channel more traffic to their Web sites from search engines.

My book, “Search Engine Optimization for Dummies,” probably will be in the bookstores by the time you read this.

One of the foundations of search-engine optimization is keyword analysis. That is, you must know what search terms people are using to find products and services such as yours. If people are searching using the term “sports fan,” for instance, you’re missing the boat if you optimize your pages for the term “sports enthusiast.” People who search using the…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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