May 30, 2003

CU class Bootstrap Tactics brings business academia back down into trenches

By

BOULDER — Bootstrap Tactics for Entrepreneurs, a course at the University of Colorado Leeds School of Business, may go one better than guerilla marketing tactics, seeking to incorporate many of the small but often difficult lessons that most business owners know all too well.

?In academia, we’re very good at taking the view from 20,000 to 30,000 feet above the streets,? said Business Professor Stephen Lawrence, who founded the course a year ago. ?But what we found was that our students were less adept at the nuts and bolts of actually starting a business.

?This is a course from the ground level…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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