Marketing, planning events online can save time, money, prevent last-minute headaches

Event planning can be a data-management nightmare.

There are addresses to manage, registrations to record, payments to keep track of, schedules to manipulate, databases to maintain and chances to make mistakes in every category.

But increasingly, meeting organizers planning everything from major trade shows like SuperComm to smaller seminar-style meetings are using high-tech tools to escape the bad dream.

?We’ve found that utilizing a Web-based product keeps us focused on our core business, event planning, not programming,? said Deb Bartlett, managing partner in Executivevents, a Niwot meeting planning company that handles conferences, seminars and incentive programs.

About 90 percent of Executivevents clients use Boulder-based…