Torch Awards: Good business practices add bottom-line benefits

There is a “growing awareness by companies that consumers prefer to patronize ‘good citizen organizations,’ firms that act responsibly and contribute to society. A recent survey, for example, indicated that nearly 90 percent of consumers surveyed would be more likely to buy from the company with the best reputation for social responsibility when quality, service, and price are equal among competitors.”

This is a statement taken from the book “Integrity Management,” co-authored by Dr. O.C. Ferrell, distinguished professor of marketing and ethics and head of the Colorado State University ethics department.

When searching for tangible bottom-line benefits for building an ethical…