Ad specialties industry grows as firms compete for customers

They’re small, they’re big. They’re “wearables,” “little pieces of plastic” and “swag.” They hold your keys, open your bottles, cradle your computer’s mouse and keep your coffee hot.

Those in the industry of selling them call them either advertising specialties or promotional products, but the important thing is that they are covered advertisements and they are free. They are the reason that you haven’t had to buy a T-shirt in many years. Ditto for key chains, bottle openers, mouse pads and coffee mugs. Advertising specialties are the gifts of business.

…