April 1, 1999

Message on a bottle

BOULDER — Bottled water is big business. People all over the world buy it, carry it wherever they go and drink it in vast volumes. With the mileage they get, what better medium for advertising a business then on a water bottle label?

That’s what Roger Reed thought, when he founded H2LOGOS Inc., a Boulder-based company that designs full color labels on water bottles, featuring photographs, paintings and logos created to advertise businesses. Reed’s first year of putting messages on bottles rather than in them was a success, and, he hopes, just a taste of what…

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