Industry maintains its stability

A flourishing economy tends to carry over to the advertising and marketing agencies that sprout up to serve it.In Northern Colorado, however, the advertising and marketing industry appears to be characterized not by sprouting but by equilibrium. The regional picture has remained stable and balanced for the past 10 years, with small agencies coming and going over that time.
Meanwhile, bigger players have moved outward, developing their presence in the national and world markets.
Some clear evidence of the advertising equilibrium may be found in the Yellow Pages of the 1987 phone book. In 1987, there were five listings for…