How much is too much?

If insurance agents have a mantra, it is this: There is no formula for being well-insured. That makes it doubly hard for small-business owners seeking to determine what level of insurance they need, and how much risk they can afford.
"How much insurance is enough insurance? There is no cookbook answer," said Chris Richmond, executive vice president of Flood and Peterson Insurance Inc. and chairman of the board of the Fort Collins Area Chamber of Commerce. "Not even a rule of thumb. Perhaps the better question is ÔHow much do you have to lose?˜"
Bruce Farrell, branch manager of Welsh…